{"id":746,"date":"2025-03-25T21:14:42","date_gmt":"2025-03-25T20:14:42","guid":{"rendered":"https:\/\/tudastar.productbroker.hu\/hu\/?post_type=glossary&#038;p=746"},"modified":"2025-03-25T21:14:43","modified_gmt":"2025-03-25T20:14:43","slug":"sajat-markas-termek","status":"publish","type":"glossary","link":"https:\/\/tudastar.productbroker.hu\/hu\/glossary\/sajat-markas-termek\/","title":{"rendered":"Saj\u00e1t m\u00e1rk\u00e1s term\u00e9k"},"content":{"rendered":"\n<p>Olyan term\u00e9k, amelyen a\u00a0<a href=\"https:\/\/hu.wikipedia.org\/w\/index.php?title=Kiskeresked%C5%91&amp;action=edit&amp;redlink=1\">kiskeresked\u0151<\/a>\u00a0saj\u00e1t\u00a0<a href=\"https:\/\/hu.wikipedia.org\/wiki\/V%C3%A9djegy\">v\u00e9djegy\u00e9t<\/a>\u00a0(\u201em\u00e1rk\u00e1j\u00e1t\u201d) t\u00fcnteti fel. A saj\u00e1t m\u00e1rk\u00e1s term\u00e9keket \u00e1ltal\u00e1ban kiz\u00e1r\u00f3lag az a kiskeresked\u0151 forgalmazza, amelyik az adott v\u00e9djegyet birtokolja. A kiskeresked\u0151k \u00e9s a gy\u00e1rt\u00f3k term\u00e9kei versenyeznek egym\u00e1ssal. A saj\u00e1t m\u00e1rk\u00e1s term\u00e9kek \u00e1ra \u00e1ltal\u00e1ban alacsonyabb, mint a hagyom\u00e1nyos m\u00e1rk\u00e1k\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Olyan term\u00e9k, amelyen a\u00a0kiskeresked\u0151\u00a0saj\u00e1t\u00a0v\u00e9djegy\u00e9t\u00a0(\u201em\u00e1rk\u00e1j\u00e1t\u201d) t\u00fcnteti fel. A saj\u00e1t m\u00e1rk\u00e1s term\u00e9keket \u00e1ltal\u00e1ban kiz\u00e1r\u00f3lag az a kiskeresked\u0151 forgalmazza, amelyik az adott v\u00e9djegyet birtokolja. A kiskeresked\u0151k \u00e9s a gy\u00e1rt\u00f3k term\u00e9kei versenyeznek egym\u00e1ssal. A saj\u00e1t m\u00e1rk\u00e1s term\u00e9kek \u00e1ra \u00e1ltal\u00e1ban alacsonyabb, mint a hagyom\u00e1nyos m\u00e1rk\u00e1k\u00e9.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-746","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tudastar.productbroker.hu\/hu\/wp-json\/wp\/v2\/glossary\/746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tudastar.productbroker.hu\/hu\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/tudastar.productbroker.hu\/hu\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/tudastar.productbroker.hu\/hu\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/tudastar.productbroker.hu\/hu\/wp-json\/wp\/v2\/glossary\/746\/revisions"}],"wp:attachment":[{"href":"https:\/\/tudastar.productbroker.hu\/hu\/wp-json\/wp\/v2\/media?parent=746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}